Art Direction
Web Design
Graphic Design
For the last 5 years the company was focused on the growth and expansion of the brands, with all the new technologies and products offered it was time to update the brand style to reflect the forward facing strategies and focus of the company.
I designed a new brand book, defining the new colours, typography and created a new design system to be used across all products. Creating al the stationary package for the new and new website
One of the key elements was to create an easy to use interface for our affiliates partners to navigate the site, we designed a web application to be used for this, simplifying the way our partners interact with our platform.
The new brand refresh was very well received with stakeholders and key members of the board, the brand now reflected the vision and future of the company with a clear signature style.
