IU/UX Product Designer
Art Director
The idea was to use the new platform to showcase all our live games in one single place, creating an ideal scenario for our players to play different games at the same time switching easily from one to another.
As part of our UX research we conducted a series of interviews and surveys to understand the different scenarios, user stories and the best flows to make it as easy and fast as possible to switch between games as time is crucial when it comes to roulette betting
Part of the results of the UX research was that more than 70% of users will play at night in from of the TV, meaning that we needed to create a color scheme easy to digest at night without bright colours and relaxing to the eye
Part of the results of the UX research was that more than 70% of users will play at night in from of the TV, we needed to Create an intimate atmosphere with dark background colors, use negative space to make the platform as uncluttered as possible, and opt for saturated colors to provide for maximum contrast and to highlight important messages.
The AppleTV app was a massive success as it allowed players to showcase several rooms using a single app, having your phone, tablet or computer on your hand and enjoying the Live TV Roulette on the big screen. The Success of this product led to the development of new features on our main roulette client like Double Roulette and Multi Wheel screens as the multi-betting gained popularity.
